TOP BRAND PLAYER IN FMCG
- Our client is a German subsidiary of a global FMCG player, who is owning several well-known international brands, with leading market positions
- The German subsidiary is acting as a pure Sales & Marketing organisation, generating double-digit million EUR revenue
- The company brands already enjoy high brand awareness and consumer trust, being sold via classical food retailers and discounters
- In recent years the business has developed very positively, but still has significant potential in expanding distribution and product range
- To exploit the given brand and portfolio potential the company is now establishing a General Manager (a.g.) role with focus on implementing a growth agenda, enhancing the portfolio and marketing strategy for GER
- The new GM (a.g.) should be familiar with working in a very international, brand driven environment in a matrix organisation
YOUR KEY TASK
- Defining and implementing the company’s strategy in Germany
- Developing the brand & product portfolio, based on country specific consumer dynamics and international production capabilities
- Translating strategic market objectives in channel and account specific sales strategies in close alignment with the Sales Director
- Working closely with international brand and innovation teams, consumer intelligence and the supply chain organisation
- Taking responsibility for commercial growth and profitability targets with full P&L responsibility for Germany
- Ensuring compliance with inter-/national regulations and standards
- Managing a small country team (marketing, sales, supply chain coordination, administration), reporting into the Regional VP
YOUR CHANCE
- Joining an innovative top brand company, that is constantly setting new trends in the market
- Take on a leadership role in very close cooperation with the Regional VP and other international stakeholders
- Opportunity to work very independently with a wide range of options to capitalize a strong brand portfolio and to shape structures, processes and future oriented developments
- Working in an international environment with high operational excellence level, that supports personal learning and growth
- Uncomplicated and honest communication culture
YOUR PROFILE
- Several years in management positions as marketing head or commercial director with experience in P&L management
- Strong competencies in strategic marketing, brand management and market roleouts for A-Brands in FMCG
- Extensive experience with the German consumer market and retail landscape, with good insights into important customer groups
- Experience in portfolio expansion and implementing differentiating brand and marketing strategies
- Entrepreneurial thinking; motivator and team player
- Loyal trustworthy leader with integrity
- Fluent language skills in French and English
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